2026 Wild Prairie Athlete Program
At Wild Prairie, we believe the western lifestyle is more than just something you wear - it’s something you live.
Every day we see incredible people representing the western and agricultural community through rodeo, livestock showing, ranch work, and competition. These individuals represent the grit, dedication, and character that define the industry we’re proud to be part of.
For the 2026 season, Wild Prairie will be selecting five event athletes, one livestock show competitor, and one Ranch Rodeo Team to represent Team Wild Prairie.
These athletes will help share the western lifestyle through their competitions, their stories, and the way they carry themselves both in and out of the arena.
Athletes may come from a variety of disciplines including rodeo, western performance events, or other western disciplines.
Wild Prairie was built around real ranch life, and this program is meant to highlight the people who live that lifestyle every day.
What It Means to Represent Wild Prairie
Being part of Team Wild Prairie means more than wearing our logo. The athletes selected will represent the values our brand was built on: hard work, integrity, love of agriculture, and taking pride in what you do.
Wild Prairie athletes are people who:
- Are actively involved in the western or agricultural community
- Put in the work behind the scenes — whether that’s training, ranch work, or caring for livestock
- Carry themselves well both in competition and in everyday life
- Respect the animals and the people who make this industry what it is
- Represent the western lifestyle in a genuine way
Wild Prairie athletes should be proud to represent the brand while competing, traveling, or sharing their season with others.
Sharing Your Season
One of the best parts of this program is getting to follow along with our athletes throughout the season.
Athletes should be comfortable sharing their competitions, accomplishments, and everyday western lifestyle on social media and providing good quality content.
This includes:
- Posting photos or videos from competitions and events
- Tagging @WildPrairieCattleCompany and hashtag #TeamWildPrairie
when posting on social media - Allowing Wild Prairie to share their content and accomplishments
- Engaging with Wild Prairie social media on a regular basis
Authenticity and genuine involvement in the western lifestyle matter far more than follower counts.
Support From Wild Prairie
Athletes selected for the 2026 program will receive support from Wild Prairie in several ways.
This includes:
Wild Prairie Apparel & Gear
Athletes will receive Wild Prairie branded apparel and patches to wear throughout the competition season.
Entry Fee Allowance
Athletes will receive $250 CAD towards their entry fees the 2026 season.
Athlete Discount
Each athlete will receive a personal discount code as well as a code to share with friends and family to use on Wild Prairie merchandise during the sponsorship period.
Promotion Through Our Platforms
Athlete accomplishments, photos, and competition updates may be shared across our social media channels.
Program Details
- Five event athletes will be selected for the 2026 season
- One livestock show competitor will be chosen for the 2026 season
- One ranch rodeo team will be chosen for the 2026 season
- Open to athletes of any age from across Canada
- Eligible disciplines include rodeo, livestock showing, western performance events, and other western disciplines.
- The sponsorship period will run until January 31st, 2027.
Wild Prairie reserves the right to end a partnership if an athlete does not represent the values of the brand or uphold their expectations.
Athlete Applications
If you believe you would be a great fit for Team Wild Prairie, we would love to hear from you. Applications for the first 2026 Team Wild Prairie Athlete Program are now open.
Applications will be accepted until April 5th, 2026.
After reviewing applications, selected candidates may be contacted for additional information before final athletes are chosen.
